Advergaming
1. What is it?
Advergame is the practice of using video games to advertise for a product. Since mobile phones are becoming more and more popular, and are mostly equipped with the latest technologies, then brand-owner will have a new TV-like audience who would like to pass some of his time behind his mobile phone. Actually cell phones have one big advantage over all other tech gadgets, which is that we carry them whereever we go! So approaching users through their small screens will prove to be efficient.
2. How is it done?
Suppose that you have a big brand and you would like to increase the awareness of the users about your brand. This technique works mostly if your audience are teens who are familiar with the use of cellphones or any user who doesn't have a big difficulty in working with cell phone (no tech phobia). The idea is to take one big title that prove to be selling well, rebrand it under your brand, then offer it for free to your end-users. It's a win-win-win situation. The users will be happy to receive something for free. The brand owner will be happy as there's a considerable increase in the awareness of the brand and their new products. We will be happy to provide you with good service!
3. Interested, what shall i do?
Please email us at contact@zgroup-mobile.com. We will be more than happy to help you.